We build brand confidence... by understanding who you are and making sure your brand reflects your organization's culture. We do competitive analysis, we do find opportunities and gaps but then what we do that is different is address those opportunities and ensure that what we say about you, how we present you and the strategy we build is a reflection of your people, of your organization. Too often organizations become what they think their clients or target audiences want, without giving a thought to their corporate culture. Those brand strategies fail, money is wasted, opportunities lost. The Studio Pinpoint brand strategy is built from within it builds a brand confidence that is rooted deeply in the organization and reflected in its success in the marketplace.

Here's a summary of our process, of course its always customized to your needs.

• defining the current state of your brand

• defining the brand's ideal future state

• competitive analysis

• market analysis

• internal audit and review

• stakeholder audit and review

• strategy development and counsel

• developing brand implementation strategy

Brand identities can be too elevated, and at the other extreme they can be insufficiently aspirational. They can also be confusing - sometimes a key element such as a tagline is completely at odds with the brand it's supposed to reflect. But when we begin by defining the true nature of the organization, a compelling, differentiated and consistent brand emerges."

Romana Mirza, Principal/Lead Strategist, Studio Pinpoint