Capturing Brand Spirit
Jamie Ridler was a life coach on a part-time basis for several years before she began offering more structured workshops, products and online resources that help women find the confidence and courage to unearth and express their creative spirit in both their life and business. She came to Studio Pinpoint to discover and powerfully articulate to her market what was compelling and unique about her style of life-coaching.
The Process
Studio Pinpoint initiated its analysis through in-depth consultation with Jamie. This entailed weekly phone calls and included a series of “homework” assignments. By analyzing how Jamiewanted to project her business, versus how the studio was actually being perceived by the public, Studio Pinpoint laid the groundwork for definingJamie Ridler Studios as a company and brand.
The Results
Since Jamie Ridler Studios began engaging with the branding that Studio Pinpoint created, the feedback has affirmed her initial beliefs. By clearly defining its overall brand personality, Jamie Ridler Studios has not only increased revenue and developed a solid core audience and clientele, Jamie has also been able to assess and orient new-hires to the culture of magic and joie de vivre that is alive and well at Jamie Ridler Studios.
Some Key Achievements
- Grew subscriber list from inception to over 1000 and today Jamie has thousands of blog readers, an email list of over 2000 subscribers and 4000 Twitter followers.
- Recognized as a leading expert in the field with regular invitations to speak at events such as IIDEX/NeoCon Canada & eWomen Network
- The studio easily attracts and retains enthusiastically loyal ideal clients and customers.
The Lasting Benefits
“Defining my brand clearly allowed me to focus my efforts on the right market with the right message, growing my lists of subscribers and followers into the thousands. The strength of my brand has also been instrumental in establishing myself as a recognized expert in the field of creative, authentic living. I now receive regular invitations to write, speak and lead workshops and ‘just right’ clients consistently find me.” – Jamie Ridler, Owner
