methodology
We create authentic, grounded and foundation-building strategies that foster enduring and lasting brands.
What does that mean?
It means we are committed to being a studio first. Honouring our process before honouring you.
Sound strange? Well it’s not really. If we are who we really are – the best at seeing the authentic truth of an organization, of a marketplace need, of a business – then we must honour our creative process to see it.
When we do that then we can pinpoint who you really are.
Why is that important?
How many of you have gone through the painful and costly “do-over”? We see too many people wince over those memories.
This time it’s different. Enduring and lasting are the key. Do brands need to be revisited every few years? No. Marketing strategies, sales strategies, go-to-market strategies should be revisited but not your brand.
Document and solidify your brand with Studio Pinpoint so that it can never be compromised.
Afterall, how are your customers going to know who you are if you don’t know who you are?
We work from within to build a strong foundation for your brand and business strategy.
How do we do it? It’s a simple 5-step process.
Step 1: Brand Camera
We take a snapshot of where you are at. We do this by conducing a Focus & Clarity session to get us starting right, off the blocks from the same page, in the right direction.
Step 2: Brand Landscape
This is the research phase where we find out what people think of you, we conduct competitive analysis, marketing analysis and present you with research findings. This is our favourite part because of all the learnings and AHA moments that come out of this work.
Step 3: Brandfolio
This is when we define the essence of your brand, your brand positioning statement, your brand promise and your brand personality. View a brochure on Studio Pinpoint’s proprietary product Brandfolio and take a look at a sample here.
Step 4: Brand Living
This this step we look at what systems, processes and checks and balances you have to put in place to ensure everyone is living the brand. For one client we created detailed step-by-step methodologies to ensure their team is living the brand at every step of the way. Take a look what we did for HUSH here.
Step 5: Brand Scorecard
This is the all important follow up piece. We check in after the work is delivered to evaluate the fit between the brand and who you are and to ensure that the implementation is taking place. Time and again we have seen organizations invest the time and money in developing the brand only to put it on a shelf and forget about it. This step ensures that doesn’t happen.
