The Studio Pinpoint Brand

This is who we are.

Brand Essence – the underlying truth

We honour self and honour others.

Brand Positioning – the key message

Through our studio approach we pinpoint authentic, foundation-building strategies.

Brand Promise – the knot that ties us to everyone

We promise to design enduring strategies.

Brand Personality

INSIGHTFUL

The Aspirational Trait – the MIND of the studio
(engaging with the world and responding to it with our own thought and contribution)

We are: perceptive, responsive, savvy, awake
We are not: ignorant, disregardful, uninformed, incompetent

INTENTIONAL

The Core Trait – the BODY of the studio
(engaging with purpose and standing in truth)

We are:  determined, decisive, persistent, persevering
We are not: afraid, disinterested, lazy, uncertain, weak

INTUITIVE

The Subtle Trait – the SPIRIT of the studio
(looking inward and trusting our instincts)

We are: thoughtful, sincere, sensitive, visionary
We are not: rash, heartless, obtuse, crude