Product positioning within a company is critical for success.  Often what happens is that products reflect the manufacturer’s brand but lack a distinctive identity.  When product positioning is developed, the impact of the product is much greater and generates better results.  It also keeps your team aligned to the same goals – so they know how to execute consistently for winning results.

Our process begins with a brand review and includes:

• defining current positioning
• defining ideal future positioning
• audit and validation
• competitive and marketplace analysis
• developing a unique and relevant positioning and strategy
• testing and validation
• launch