• brand review

• defining current positioning

• defining ideal future positioning

• audit and validation

• competitive and marketplace analysis

• developing a unique and relevant positioning and strategy

• testing and validation

• launch

Often what happens is that products reflect the manufacturer’s brand but lack a distinctive identity. I have found that when product positioning is developed, the impact of the product is much greater and generates better results.”

Romana Mirza, Principal/Lead Strategist, Studio Pinpoint